Hi, I am Marta

Senior UX/UI and Digital Designer with 7+ years of experience improving e-commerce journeys, building scalable design systems and delivering high-volume creative. I combine UX, visual craft and performance data to create better digital experiences and smarter ways for teams to deliver them.

UX/UI & Journey Optimisation

Improving e-commerce journeys through UX audits, analytics, testing and accessible, responsive design.

Design Systems & Scalable Workflows

Building reusable Figma systems, component libraries and templates that improve consistency and speed

up delivery.

AI-Enabled Creative Production

Developing practical AI workflows for campaign imagery, product replacements and digital-ready assets at scale.

Creative Operations & Team Enablement

Making high-volume, multi-channel delivery more efficient through better processes, localisation workflows and

team upskilling.

Work

Scaling global digital delivery

Built reusable design systems and smarter workflows across web, CRM, app and paid social.

Scaling campaign production with AI

Developed reusable prompting and Figma Weave workflows for brand consistent imagery, product replacements and packshot elevation.

Slazenger's Digital Transformation

Enhancing Slazenger’s digital experience with a refined UX/UI approach, an adaptable design system, and seamless brand consistency. Elevating the e-commerce journey with improved usability and clarity